It’s still not clear as to why Ubisoft have restricted their recent Steam push to only include the US and Canada. Following in the footsteps of Atari this now sets a worrying trend for Steam users outside of North America who had become used to receiving equal treatment when it came to releases and prices. My personal opinion is that this comes down to price. As Valve bill everything in dollars and the dollar is weak right now these publishers may think it’s more profitable for consumers in other territories to purchase the games in their local currency be it pounds, euros or whatever.
The question for Ubisoft is this, are the lost international sales on Steam going to be made up by more profitable retail sales overall? Assassin’s Creed hits Steam on the 9th of April in North America and will be on retail shelves in Europe on the 11th, we shall find out then.
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